It’s not that whitepapers or PDFs have no value. It’s that buyers don’t want them upfront. Research shows that 68% of SaaS buyers skip gated assets at the awareness stage. Why? Because friction kills curiosity. The buyer doesn’t yet trust you with their email — so the conversation ends.

Takeaway: Replace gates with swipeable assets. Earn attention first, capture later.

Carousels are the easiest way to turn value into attention. SaaSili.Digital can build them for you.