The media engine for B2B SaaS
First they see you.
Then they remember you.
Awareness gets you seen. Being known gets you chosen. SaaSili Digital measures both, puts a number on it, then builds the presence that moves it. One score. One team. Always on.
The market doesn't know you exist yet.
this is what your buyers feel about you, as a number
Two questions, one system
Awareness is only half the job.
Getting seen is where most SaaS content stops. But the market doesn't buy from who it saw once. It buys from who it remembers. We measure and build both.
Awareness In Market
/ are you seen when the market is looking
Search, social, content, proof and share of voice, rolled into one AIM Score out of 100. It tells you exactly how visible you are in the market you're trying to win.
“Do they know you exist?”
Known To Market
/ are you remembered when the market is buying
Recall is the part awareness metrics miss. KTM tracks whether the presence stuck: unaided recall, association with the category, the voices repeating your name when you're not in the room.
“Do they remember you when it counts?”
The cost of invisibility
Every point of AIM is a buyer won or lost.
Same 100 in-market buyers every time. Watch how many you actually win as your AIM Score climbs, and how many walk to a competitor they already know. Drag it.
Illustrative · 100 in-market buyers · £12k average deal
What we measure
Awareness isn't a vibe. It's five signals we read.
The AIM Score rolls five measurable inputs into one number, so "get more visible" stops being a feeling and becomes a target you move month over month.
Do you show up when your category gets searched, by humans and by AI.
Do you show up when your category gets searched, by humans and by AI.
Founder and brand reach where your buyers actually spend attention.
Founder and brand reach where your buyers actually spend attention.
Volume, cadence and quality of what you publish into the market.
Volume, cadence and quality of what you publish into the market.
Reviews, mentions, lists and voices that aren't you saying you're good.
Reviews, mentions, lists and voices that aren't you saying you're good.
How loud you are versus the competitors your buyers are comparing you to.
How loud you are versus the competitors your buyers are comparing you to.
How we work
Start with the number. Then let us run the airtime.
Four ways in, one direction of travel: from knowing where you stand to handing the whole awareness function to a team that does this for a living.
Assessment
Your baseline AIM Score and a straight-talking gap readout. Where you're invisible, and what it's costing you.
20-min readoutSprint
Positioning, messaging, awareness universe and a 90-day plan. Baseline set, direction locked, ready to run.
Credited to month 1Momentum
The ongoing awareness programme. Weekly execution cycles, monthly score reporting, visible movement.
Most teams start hereAuthority
Your outsourced awareness function. Everything in Momentum plus recall surveys, founder platform and campaigns.
Done-for-youof B2B buyers aren't in-market right now. Who they remember later is built today.
Ehrenberg-Bass Institute, 95:5 rule
of buyers pick a vendor they already knew on day one, before research even begins.
Bain & Company with Google, Harvard Business Review
of decision-makers say thought leadership made them consider a company they weren't before.
2024 Edelman-LinkedIn B2B Thought Leadership Report
average carousel engagement, LinkedIn's highest-performing format.
Socialinsider 2026, analysis of 1.3M posts
AIM and KTM, reported monthly, so presence stops being a guess.