The framework
Two questions decide whether you get bought.
Most B2B SaaS content chases reach and calls it a strategy. We measure the two things that actually move a buyer. Are you seen, and are you remembered. That is Visibility and Recall.
/ are you seen when the market is looking
Search, social, content, proof and share of voice, rolled into one KNOWN Score out of 100. It tells you exactly how visible you are in the market you're trying to win.
“Do they know you exist?”
/ are you remembered when the market is buying
Recall is the part awareness metrics miss. Recall tracks whether the presence stuck: unaided recall, association with the category, the voices repeating your name when you're not in the room.
“Do they remember you when it counts?”
The KNOWN Score
One number. Five signals.
The score rolls five measurable inputs into a single number out of 100.
Search visibility
Do you show up when your category gets searched, by humans and by AI.
LinkedIn presence
Founder and brand reach where your buyers actually spend attention.
Content footprint
Volume, cadence and quality of what you publish into the market.
Third-party proof
Reviews, mentions, lists and voices that aren't you saying you're good.
Share of voice
How loud you are versus the competitors your buyers are comparing you to.
The four bands
From invisible to inevitable.
The market doesn't know you exist yet.
Flickers of presence. Not enough to be chosen.
They've heard of you. You're on the shortlist.
You own the conversation. They come to you.
See it applied — a sample KNOWN readout.
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