Your growth path
Start with your score.Build your engine.
Every engagement begins with an KNOWN Assessment. Understand where awareness is leaking before investing in execution.
The journey
Four stages, one direction.
Assessment
Know where you stand.
Measure your Awareness in Market before making another GTM decision.
- KNOWN Score
- Awareness Gap Analysis
- 20-minute review
Sprint
Build the engine.
Together we'll define your positioning, messaging, awareness universe and execution roadmap.
- Positioning
- Messaging
- Awareness Universe
- 90-Day Execution Roadmap
- Sprint fee credited against Momentum
Momentum
Grow awareness every week.
Execution First becomes your awareness team, creating consistent market visibility every week.
- Weekly execution cycles
- Founder content
- Carousel creation
- AI-assisted research
- Monthly KNOWN Score reporting
- Quarterly strategy reviews
Authority
Own your category.
Everything in Momentum plus complete authority-building designed to make your company the obvious choice.
- Everything in Momentum
- Founder platform management
- Campaign products
- Research reports
- Executive advisory
- Publications
Which path is right?
| Assessment | Sprint | Momentum | Authority | |
|---|---|---|---|---|
| Starting point | Anywhere | After Assessment | After Sprint | After Momentum |
| Commitment | None | 21 days | 3 months | 6 months |
| Ideal customer | Curious founder | Unclear positioning | Ready to ship weekly | Category ambition |
| Primary outcome | Your baseline number | Direction locked | Consistent visibility | Category ownership |
| Deliverables | Score + gap readout | Positioning + roadmap | Weekly execution | Everything + platform |
| Reporting | One-off readout | Sprint readout | Monthly KNOWN Score | Monthly Visibility + Recall |
| Founder involvement | 20 minutes | 3 workshops | Weekly async | Ongoing advisory |
| Investment | Free | £2,995 | From £1,995/mo | From £5,995/mo |
The cost of invisibility
What is invisibility costing?
Estimated revenue potentially being missed because awareness is too low.
Imagine increasing Awareness in Market by only 15%.
Directional model based on your inputs. Your KNOWN Assessment replaces the estimate with your real number.
The Execution First difference
Execution beats strategy.
Years building B2B SaaS companies
Start-ups launched
Successful exits
We don't sell frameworks.
We build awareness engines.
FAQ
Answered plainly.
Yes, and it is free. The KNOWN Score is the baseline everything else is measured against. Without it there is no honest way to prove the number moved.
Because this is an awareness function, not a product you swipe a card for. Every engagement opens with your score and a short fit call. If we cannot move your number, we will say so on that call.
Rarely. Sprint locks positioning, messaging and the 90-day roadmap before a penny goes into execution — and the fee is credited against your first month of Momentum, so it is not a tax on getting started.
First movement is usually inside 30 to 60 days as proof and search foundations land. Recall compounds more slowly. Both numbers are reported monthly so progress is a line on a chart, not a feeling.
Monthly after the three-month minimum, with 30 days' notice. We would rather keep you because the number is moving than because a contract says you have to stay.
GTM operators who have built and run these motions in-house — founder platform, carousels, search, proof — on your brand, in your voice. Not a content mill, not a junior with a template.
Know your number.
No pitch. No obligation. Just a clear picture of your Awareness in Market and exactly what to do next.