Top Messaging Mistakes SaaS Companies Make

Most SaaS teams don’t have a GTM problem. They have a messaging problem.

Even with a strong ICP and a solid product, poor messaging kills pipeline before it starts.

This page breaks down the top 5 mistakes we see again and again — and shows how carousel-style messaging can fix them

 

Mistake #1: Leading with Features, Not Frustrations

Why it fails:

  • You’re talking about what your product does, not the pain your audience feels

  • No emotional hook = scroll

Carousel fix:

  • Open with the pain or myth your ICP believes

  • Frame the feature as the relief or unlock

Before:

"AI-driven reporting dashboards with multi-layer filtering"

After:

"Still wasting hours in Excel? There’s a better way."

 

Mistake #2: Vague or Generic ICP Language

Why it fails:

  • “Mid-market tech companies” isn’t an ICP — it’s a category

  • Feels like it’s for everyone, which means it connects with no one

Carousel fix:

  • Call out specific roles, pains, and scenarios

  • Use mirror language your audience actually says

Before:

"Built for SaaS teams looking to scale"

After:

"If you’re a Head of RevOps drowning in disconnected dashboards — this is for you."

Mistake #3: Talking Like a Company, Not a Human

Why it fails:

  • Sounds robotic or jargon-heavy

  • Doesn’t invite connection or relatability

Carousel fix:

  • Write like you speak on a Zoom call

  • Use short, punchy, conversational lines

Before:

"Our platform enables data-driven decision-making at scale"

After:

"Need faster decisions? Start with better data."

Mistake #4: No Clear Outcome or Hook

Why it fails:

  • You’re listing what the tool is, not what it unlocks

  • There’s no compelling reason to care now

Carousel fix:

  • Show what success looks like after your product

  • Highlight speed, simplicity, savings, or growth

Before:

"An end-to-end customer engagement solution"

After:

"Your team could be booking 3x more demos by Friday. Here’s how."

Mistake #5: One-Size Messaging Across Channels

 

Why it fails:

  • What works in a pitch deck doesn’t work on LinkedIn

  • Messaging isn’t adapted to context or intent

Carousel fix:

  • Use LinkedIn carousels to test fast, iterate messaging, and match format to platform

Before:

(Posting a screenshot of a product slide deck)

After:

(Story-led carousel that builds curiosity, reveals problem, then offers the fix)

Book your Trial Carousel TODAY