Whitepapers still have a role. But at top-of-funnel? They’re a speed bump. Nobody wants to give an email just to get a PDF. Carousels flip the script — snackable, scrollable, frictionless. They start the journey by giving value immediately. THEN your gated asset makes sense.

Takeaway: Awareness should be swipe-first, not form-first.

Need LinkedIn carousels that actually move pipeline? Let’s talk.