It’s not the content. It’s the format.

Strategy isn’t the problem. Execution is.

There’s always one metric that makes your buyer stop.

Words alone won’t win attention anymore.

There’s a direct line from attention to revenue.

In 2025, gated assets at awareness are dead.

If AEs wouldn’t swipe it, they won’t share it.

SaaS buyers don’t move step by step. Neither should your GTM.

SaaS budgets are tightening. Partners are the lever again.