Everyone talks about “funnel leaks” like they’re a slow drip. In reality, most SaaS funnels don’t leak — they flood. The issue isn’t conversion rates at the bottom; it’s the weak, generic messaging at the top. If your ICP scrolls past your first touch, the funnel never even fills.

Takeaway: Plugging leaks means fixing awareness, not fiddling with pipeline math.

Want to turn your top-of-funnel into traction? Start with carousels.