SaaS GTM Content Benchmarks

Want more SaaS visibility, engagement, and pipeline? Start with better content strategy.

This resource breaks down how LinkedIn carousels perform compared to other content formats—backed by data, tested across dozens of SaaS GTM motions.

We’ve analyzed over 150 carousels created by SaaSili.Digital, along with performance data from LinkedIn and external benchmarks, to uncover what actually works.

Carousels vs. Other Post Types (Engagement Benchmarks)

Format Avg. Engagement Rate Avg. Click-Through Notes
Carousel (PDF) 4.2% 2.8% Best format for storytelling & saves
Text-only post 1.3% 0.5% Great for founders, less scalable
Image post 2.1% 0.9% Scroll-stopping but lacks depth
Link post 0.8% 1.1% Lowest reach due to algorithm bias

👉 Carousels get 2–3x more engagement than other post types. When built strategically, they consistently outperform across verticals.

Best Times to Post Carousels

Based on performance across B2B SaaS audiences:

  • Tuesday – Thursday: Highest visibility

  • 8:30–10:00am local time: Prime scroll window

  • Avoid Fridays: Lowest engagement for SaaS

Content Tips That Move the Needle

  • Start with a bold insight or myth

  • Use 5–7 slides max – short, scannable, strategic

  • Slide 1 = headline → Slide 2 = pain or POV → Slide 3–4 = breakdown → Slide 5 = CTA

  • Always brand it – even subtly (logo, colors, font)

  • Post natively as a PDF (never as images or external links)

Why This Matters for SaaS GTM

SaaS buyers don’t want fluff—they want clarity, relevance, and proof.

Great carousels:

  • Break through algorithm noise

  • Drive inbound interest

  • Enable outbound reps (by reposting them!)

Whether you’re building awareness, launching a feature, or engaging partners—a well-built carousel is your GTM secret weapon.

Want Help Creating High-Performance Carousels?

We’ve built carousels for SaaS teams in:

  • GTM launches

  • Partner enablement

  • AppExchange visibility

  • Co-sell engagement

Book your Trial Carousel TODAY