Whitepapers aren’t dead. They’re just misplaced. Used at the wrong stage, they fail. A prospect at awareness doesn’t want to download a 12-page PDF. They want to understand the problem in 12 seconds. That’s where carousels thrive. Once you’ve won attention, THEN the whitepaper can do its job.

Takeaway: Don’t kill the whitepaper. Put it in the right place.

Carousels give your long-form assets the runway they need.